The promotional campaign to support the EU producers of high-quality organic extra-virgin olive oil, promoted by the ATI group “TERRE DEL PARADISO”, is based on the idea of promoting the conscious consumption of extra-virgin olive oil in the Member States, through adequate information on product quality, its uses in cooking, regulations applicable to all stages of olives cultivation and processing, labelling, traceability, and the European quality assurance aspects.
The main strategic lines of the present programme can be summarized as follows:
- traditional promotion in direct contact with consumers and / or operators
- online promotion through web marketing
The project involves direct promotion at the main European exhibitions devoted to organic production, and marketing activities through the web channels to develop business relationships and promote the company project.