The promotional campaign to support the EU producers of high-quality organic extra-virgin olive oil, promoted by the ATI group “TERRE DEL PARADISO”, is based on the idea of ​​promoting the conscious consumption of extra-virgin olive oil in the Member States, through adequate information on product quality, its uses in cooking, regulations applicable to all stages of olives cultivation and processing, labelling, traceability, and the European quality assurance aspects.

The main strategic lines of the present programme can be summarized as follows:

  • traditional promotion in direct contact with consumers and / or operators
  • online promotion through web marketing

The project involves direct promotion at the main European exhibitions devoted to organic production, and marketing activities through the web channels to develop business relationships and promote the company project.

Affected markets

Affected markets

The target markets for the initiative are both the countries that traditionally consume olive oil, and the ‘new consumer’ countries where the consumption of olive oil is actively growing . Both have the potential to support an increase in the consumption of ...
Expected results and planned actions

Expected results and planned actions

The importance of the trade fairs in which we participate will give us a chance to intercept the qualified and representative foreign buyers, demonstrating to them the high quality of the product, the organic processing and agricultural methods, and the...